Partnering with BART in USA's first transit & tea chain collab
With the BART Youth Initiative, made history!
How it Happened
In a carpool to a personal event, I met the Youth Initiative PM. Knowing and seeing the amazing response from the public at their booths in conventions, the success with mascots overseas, and connecting with the PM, I excitedly discussed collaboration ideas. Bubble tea shops have recently hit a new trend: collaborations with video game publishers and anime IPs. Knowing the market, we thought, why not do something that feels more community-oriented?
Press Release
Four locations participated with additional fan events to open and close the event.
I am proud to have coordinated, designed, and hosted this historic event. Forever appreciative to the artists, baristas, and BART's Youth Initiative PM.